Retail

Deliver a Memorable Retail Customer Experience by Balancing Innovation and Security

Innovation promises to enrich the retail customer experience. However retailers must meet rising challenges to deliver these experiences securely. At EKN Research’s most recent retail executive dinner, senior Marketing, IT, and Loss Prevention leaders discussed this delicate balancing act. Let’s begin by recognizing customers on the endpoints of the security/experience continuum: “I’ll Tell You Everything”Continue reading “Deliver a Memorable Retail Customer Experience by Balancing Innovation and Security”

A Simple Answer to a Critical Question: “Why Are Omni-channel Customers More Valuable?”

Last week I had the privilege of participating in a retail executive dinner focused on the following topic: “Measuring & Increasing Omni-channel Customer Profitability”. Over the course of several hours we discussed a number of perspectives and more importantly, challenged each others perceptions and experiences. The first question posed was “Do you believe that omni-channelContinue reading “A Simple Answer to a Critical Question: “Why Are Omni-channel Customers More Valuable?””

Two Surprising Keys To Retail Omni-channel Success

With most retailers investing in omni-channel capabilities in some way, stockholders, associates and customers are eagerly anticipating the future. A future where there truly exists a seamless bi-directional relationship between retailer and customer (my definition of omni-channel). Where every product in the assortment is available through stores, internet, or mobile and can be shipped inContinue reading “Two Surprising Keys To Retail Omni-channel Success”

4 Keys to Seamless Analytics for Retail

Many retailers are currently struggling to understand how to define a strategy to effectively leverage advanced analytics. More so than the omni-channel imperative (which arguably is simply about keeping up with each other), there is a window of opportunity during which effective use of analytics can be a significant differentiator and a source of competitiveContinue reading “4 Keys to Seamless Analytics for Retail”