Innovation promises to enrich the retail customer experience. However retailers must meet rising challenges to deliver these experiences securely. At EKN Research’s most recent retail executive dinner, senior Marketing, IT, and Loss Prevention leaders discussed this delicate balancing act. Let’s begin by recognizing customers on the endpoints of the security/experience continuum: “I’ll Tell You Everything”Continue reading “Deliver a Memorable Retail Customer Experience by Balancing Innovation and Security”
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Context is the Key to Using In-Store Analytics To Deliver a Richer Customer Experience
Recently, EKN Research hosted a dinner where omni-channel, analytics, e-commerce and store operations executives from leading retailers in Columbus, Ohio gathered for an exploratory discussion on using analytics to drive a richer customer experience in store. Our goal was to understand the keys to deliver a differentiated experience, deepen the customer relationship and achieve theirContinue reading “Context is the Key to Using In-Store Analytics To Deliver a Richer Customer Experience”
A Simple Answer to a Critical Question: “Why Are Omni-channel Customers More Valuable?”
Last week I had the privilege of participating in a retail executive dinner focused on the following topic: “Measuring & Increasing Omni-channel Customer Profitability”. Over the course of several hours we discussed a number of perspectives and more importantly, challenged each others perceptions and experiences. The first question posed was “Do you believe that omni-channelContinue reading “A Simple Answer to a Critical Question: “Why Are Omni-channel Customers More Valuable?””
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